The Super Cow Mascot at Guida's Dairy in New Britain, CT
Image from RoadsideAmerica.com
A Legacy of Excellence: The History of Guida's Dairy
Guida's Dairy, nestled in New Britain, Connecticut, has a rich history dating back to 1886. The dairy was founded by Arthur Siebert and his family at its present location and has grown to become one of the largest independent dairies in New England. Over the years, Guida's Dairy has built a reputation for its commitment to customer satisfaction through exceptional service, quality, and innovation.
In 1946, Alexander Guida, Jr., seeking to avoid the sale of Seibert Dairy to H.P. Hood, purchased the dairy from Arthur Seibert. This acquisition marked the official founding of Guida-Seibert Dairy. The company further expanded by merging with Radway's Dairy of New London, Connecticut, in 1966. Over the decades, Guida's Dairy has continued to grow, merging with other dairies and expanding its distribution network throughout Southern New England, including Massachusetts, Rhode Island, Connecticut, northern New Jersey, and New York State, including Long Island.
Today, Guida's Dairy operates with a fleet of over 200 vehicles, delivering fresh dairy and related products across the region. The company's dedication to quality control is unwavering, ensuring that every product meets the highest standards.
Meet the Super Cow: Guida's Iconic Mascot
One of the most beloved symbols of Guida's Dairy is the Super Cow mascot. Introduced in the late 1990s, Super Cow quickly became a hit, appearing on a variety of marketing materials, clothing, and promotional items. Created by local artist Richard Lucent, the caped, masked cartoon cow embodies the spirit and fun of Guida's Dairy.
Super Cow isn't just a logo; it's a vibrant part of Guida's identity. The mascot is used extensively in the company's branding, even lending its name to the dairy's website. To celebrate this iconic figure, a fiberglass version of Super Cow proudly flies above Guida's corporate headquarters in New Britain.
Where to See the Super Cow
If you're visiting New Britain, Connecticut, and want to catch a glimpse of Super Cow, head to Guida's Dairy's main building. You'll find the heroic mascot leaping in costume across the roof, a sight that brings joy to both locals and visitors alike. The black and white cow, balanced on its right rear leg, wears a red cape, red mask, and a yellow bell, embodying the playful and innovative spirit of Guida's Dairy.
Look for Super Cow on the awning above the loading dock on the left side of the building. It's a whimsical sight that encapsulates the pride and tradition of Guida's Dairy.
Guida's Dairy's Super Cow mascot is more than just a fun character; it's a symbol of the company's long-standing commitment to quality, service, and community. With its rich history and dedication to innovation, Guida's Dairy continues to be a beloved institution in New England. Next time you're in New Britain, don't miss the chance to see the legendary Super Cow in action!
